Privacy Policy
Last updated: 23 October 2026
ASJ Learning Ltd (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect personal data through our website, online learning platform and professional learning services, in accordance with applicable data protection legislation, including the UK GDPR, the Data Protection Act 2018 and, where applicable, the EU GDPR.
Who we are
ASJ Learning Ltd is an education consultancy providing professional learning, advisory services and educational resources for educators and organisations.
We are the data controller for personal information collected in connection with our own services.
Company: ASJ Learning Ltd
Company registration number: 16159895
Registered office: 25 Eton Avenue, East Barnet, Hertforshire UK EN4 8TU
Email: info@asjlearning.com
Website: www.asjlearning.com
Learning platform: asj-learning.thinkific.com
What personal data we collect
We collect personal information when you interact with our website, enquire about services, enrol in courses or participate in our professional learning activities.
Depending on how you use our services, this may include:
- Contact information: Your name, email address, organisation and any other details you provide through enquiries, registrations or correspondence.
- Professional information: Your role, school, teaching context, interests or professional learning needs, where you choose to share these.
- Learner information: Course enrolments, learning progress, completion records, survey responses and contributions to learning activities or discussions.
- Purchase information: Details of courses purchased, transaction dates, amounts paid and billing information needed to administer purchases.
- Website and technical information: IP address, browser or device information, pages visited and other information collected through website functionality, cookies or analytics tools.
- Communications: Messages, feedback or questions you send to us.
Payment transactions are processed through third-party payment services. We do not need to hold your full payment card details to administer course purchases.
We do not intentionally collect personal information from children under 16.
How we use your data
We use personal information to:
- Respond to enquiries and communicate with you about our services.
- Manage course enrolments and provide access to purchased learning resources.
- Support learners and respond to technical or course-related questions.
- Maintain appropriate purchase, financial and administrative records.
- Provide consultancy and professional learning services.
- Understand how our website and courses are being used and improve the learning experience.
- Send newsletters, course announcements or other marketing communications where permitted by law.
- Meet legal and regulatory obligations.
We do not sell your personal information.
Our legal basis for processing
Under data protection law, we must have a lawful basis for processing personal data.
Depending on the purpose, we rely on:
- Contractual necessity: To process purchases, provide course access and deliver services you have requested.
- Legitimate interests: To respond to relevant enquiries, administer and improve our services, maintain security and manage our business, where these interests are not overridden by your rights.
- Consent: Where you have agreed to receive marketing communications or to processing that requires your consent.
- Legal obligation: To maintain records and comply with applicable legal, financial and regulatory requirements.
Where consent is the lawful basis, you can withdraw it at any time.
Online courses and Thinkific
Our online courses are hosted through Thinkific, a third-party learning platform.
When you register or enrol in a course, Thinkific processes information needed to create your account, manage enrolments and deliver course content.
This may include your contact details, account information, course activity, progress, survey responses and participation in discussions or learning activities.
ASJ Learning may access relevant learner information to administer courses, provide support and understand how learners engage with the resources.
Thinkific processes personal data in accordance with its applicable privacy and data processing arrangements. You can read its Privacy Policy at:
https://www.thinkific.com/privacy-policy/
Payments and third-party services
We use third-party providers to operate our website, learning platform and business services.
These may include providers of:
- Online learning and course hosting
- Payment processing
- Website hosting and analytics
- Email and communication services
- Scheduling and administration
We share personal information with these providers only where needed for the relevant service or another lawful purpose.
Payment processors may handle payment information under their own privacy policies and legal obligations.
We may also disclose information where required by law or in response to a valid legal request.
Marketing communications
If you subscribe to our newsletter or agree to receive updates, we may contact you about professional learning resources, courses and other ASJ Learning activities.
You can unsubscribe from marketing emails at any time using the link provided in the message or by contacting us directly.
We will not treat purchasing a course as automatic consent to receive unrelated marketing communications.
Essential communications relating to purchases, course access or account administration may still be sent where necessary.
How we store and protect your data
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Information is stored through our own business systems and trusted third-party service providers.
Access to personal information is limited to those who need it for legitimate business purposes.
Although we take reasonable steps to protect personal data, no online system can be guaranteed to be completely secure.
How long we keep your data
We retain personal information only for as long as necessary for the purpose for which it was collected, including applicable legal, accounting and administrative requirements.
In general:
- Enquiries and correspondence: Retained while relevant to the enquiry or ongoing professional relationship, and for a reasonable period afterwards.
- Learner accounts and course records: Retained while needed to provide access, administer courses and manage related obligations.
- Purchase and financial records: Retained for periods required by applicable tax, accounting and legal requirements.
- Marketing information: Retained until you unsubscribe, withdraw consent or the information is no longer needed for the stated purpose.
- Website and technical information: Retained according to the purpose of collection and the relevant platform's retention arrangements.
When information is no longer required, we will delete, anonymise or securely dispose of it, subject to legal and technical requirements.
International data transfers
Some of the third-party services we use may process or store personal information outside the United Kingdom or European Economic Area.
Where personal data is transferred internationally, we take steps to ensure appropriate protections are in place, in accordance with applicable data protection laws.
These may include recognised adequacy arrangements or appropriate contractual safeguards.
You may contact us for further information about safeguards relevant to your personal data.
Cookies and analytics
Our websites and learning platform may use cookies and similar technologies to support essential functionality, maintain secure sessions, understand website use and improve the user experience.
Some cookies are necessary for the operation of our websites or learning platform. Others may be used for analytics or additional functionality.
Where consent is required, we will seek it before using non-essential cookies or similar technologies. Where an applicable legal exemption permits their use without consent, we will provide the information and choices required by law.
You can manage cookies through your browser settings and any cookie preference controls made available on our websites.
Further information about the cookies we use and the choices available to you will be provided through our cookie information or preference settings.
Your data protection rights
Depending on the circumstances and the laws that apply, you may have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information.
- Request restriction of processing.
- Object to certain uses of your personal information.
- Request transfer of your information where applicable.
- Withdraw consent where processing relies on consent.
- Lodge a complaint with the Information Commissioner's Office (ICO) or another relevant data protection authority.
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights or ask a question about your personal information, please contact us at admin@asjlearning.com.
You can also contact the UK Information Commissioner's Office at https://ico.org.uk.
External websites
Our website and learning resources may contain links to external websites and services.
We are not responsible for the privacy practices of third-party websites that we do not control. We encourage you to review their privacy policies when providing personal information.
Changes to this policy
We may update this Privacy Policy to reflect changes in our services, technologies or legal obligations.
Any changes will be published on our website with an updated revision date. Where legally required, we will notify affected individuals directly.
Contact us
If you have questions about this Privacy Policy or how your personal information is handled, please contact:
ASJ Learning Ltd
Email: admin@asjlearning.com
Website: www.asjlearning.com